The Customer

One of the largest and leading manufacturers of poly cables in Bangladesh, Poly Cable Industry Ltd. was established in Dhaka, in 1996. Today, it produces 500 categories of wires and cables and is a house-hold name in Bangladesh's leading cities as well as its remotest villages. Since 12 years, the company has been recording consistently strong performance with almost 20% growth per year for domestic and power cables. Some of its featured projects are Jamuna Bridge, Bashudhara City and Shahjalal Airport in Bangladesh's capital city.

Business Challenges

Manual book keeping was both a tedious and time consuming affair for the growing poly cable manufacturer. The absence of business intelligence reports affected the Management's analysis of the company's position thereby restricting the company's growth. Time lag in consolidating reports and information from across their branches was also proving detrimental for their business.

Solution: Tally.ERP 9

Eager to notch up its manually-run accounting operations, in 2005, the cable manufacturer took feedback from the industry on the best accounting software product they should deploy. The general consensus in the market was to go with Tally, for it was an established brand, synonymous with simplicity and accuracy. With the implementation of Tally, Poly Cable experienced seamless financial accounting for the first time. In a matter of two years, they were confident enough to move their wide ranging inventory to Tally.ERP 9 as well.

Business Benefits

Other than saving 50% of crucial business time, Tally.ERP 9 has helped the top Management at Poly Cable to take timely and informed decisions. The CFO, Mr. Alam, finds real-time business intelligence reports which include Trial Balance, Profitability Analysis and Receipt & Payment Ledgers extremely handy and insightful. Tally.ERP 9 also helps them to seamlessly upload data from their three branch offices spread across Bangladesh in no time at all.

Our business has seen an increased efficiency of 70% after we started using Tally.ERP 9. The on-site support from Rainbow Software, one of Tally Solution's partners, has also been of great help to us. Tally's partner network is definitely unparalleled in terms of customer service

Mohammad Fardwas Alam - CFO, Poly cable Industry Ltd., Dhaka, Bangladesh

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